At TRDMARK we concentrate equally on brand strategy and brand protection. By deep diving into the strategy, we gain insight into how best to protect a brand now and into the future.
Brand Strategy
We engage with new businesses early to brainstorm brand and product names, minimising the risk of a cease and desist or rebranding. If needed, we collaborate with branding agencies to ensure brand design and protection are aligned. By thoroughly understanding business strategy and commercialisation goals, we tailor the optimal branding approach, implementing IP protection once the strategy is finalised.
Brand Protection
At TRDMARK, brand protection is at the core of everything we do. It offers peace of mind to both owners and investors, creating a stable foundation for growth. Over time, protection also enhances the brand’s reputation and value.
Trademark Applications
We use a variety of strategies during the application stage to ensure a smooth and successful process. Depending on the situation, we submit direct applications or utilise the Madrid Protocol for faster processing and cost efficiency (based on the country).
Design Protection
A design right protects the unique visual appearance of new and distinctive products. When products are key IP assets, we assess their potential for design protection and apply when the prospects are favourable. These rights can increase in value and may be sold or licensed.
