“I came to Michael with a simple brief: I am about to launch a new brand and I want to take it global. I need someone I trust to protect it. Over the next three years, TRDMARK built and managed the entire Lyre’s trademark portfolio across Australia, the UK, US, Canada, New Zealand, Singapore, Japan, Korea, China and the EU, word marks, logos, slogans and 14 individual product marks. By the time Lyre’s reached a £270 million valuation and was trading in 60 countries, we had an IP portfolio solid enough to hand to a major London firm to defend against the copycats that follow success. Michael built that foundation. I would not have wanted anyone else doing it, and I continue to send him work and refer others to TRDMARK without hesitation.”
Mark Livings, Founder and CEO, Lyre’s Non-Alcoholic Spirits
Mark Livings came to TRDMARK with a clear brief: build a brand that can go global, and protect it properly from the start. TRDMARK built and managed the entire Lyre’s trademark portfolio across 10 countries, word marks, logos, slogans, and 14 individual product marks. By the time Lyre’s reached a £270 million valuation trading in 60 countries, the portfolio was solid enough to hand to a major London firm to defend.