“I came to Michael with a simple brief: I am about to launch a new brand and I want to take it global. By the time Lyre’s reached a £270 million valuation trading in 60 countries, we had an IP portfolio solid enough to hand to a major London firm to defend. Michael built that foundation.”
Mark Livings, Founder and CEO, Lyre’s Non-Alcoholic Spirits
Mark Livings came to TRDMARK with a clear brief: build a brand that can go global, and protect it properly from the start. TRDMARK built and managed the entire Lyre’s trademark portfolio across 10 countries, word marks, logos, slogans, and 14 individual product marks. By the time Lyre’s reached a £270 million valuation trading in 60 countries, the portfolio was solid enough to hand to a major London firm to defend.