“The work has ranged from trademark strategy through to successfully removing a blocking mark from the register so we could own the BLVD name outright. Michael is someone I trust across the full picture of building and protecting a brand.”
Mark Dorrell, Co-Founder and CEO, Allied Beverages
Mark Dorrell has worked with TRDMARK across multiple businesses: Allied Beverages, Australian Seltzer Co., BLVD, Hugos, and more. The work ranged from trademark applications through to removing a blocking mark from the register so Allied could own the BLVD name outright. TRDMARK also advised on design protection for the BLVD cocktail shaker, a product in a category where the fundamental design has remained largely unchanged since 1884.