Founded by bartender Tim Laferla and chef Pia Papenfuss in Western Australia’s Swan Valley, Damaged Goods Distilling Co. builds award-winning gin, vodka, and aperitivo from food waste: discarded fruits, juice pulp, and coffee chaff that would otherwise go to landfill. A near zero-waste distillery with a distinctive brand story, a name with genuine equity, and a mark worth protecting before the imitators arrive.