{"id":104,"date":"2026-05-11T16:33:52","date_gmt":"2026-05-11T16:33:52","guid":{"rendered":"https:\/\/trdmark.hyphn.co\/?p=104"},"modified":"2026-05-12T20:54:50","modified_gmt":"2026-05-12T20:54:50","slug":"trademark-vs-business-name-whats-the-difference","status":"publish","type":"post","link":"https:\/\/trdmark.hyphn.co\/?p=104","title":{"rendered":"Trademark vs Business Name: What&#8217;s the Difference?"},"content":{"rendered":"\n<p class=\"wp-block-paragraph\">A business name and a trademark are not the same thing.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Registering a business name with ASIC allows a business to trade under that name in Australia. However, it does not automatically provide proprietary rights or prevent others from using a similar name.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A trademark is different.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">A registered trademark provides exclusive rights to use a brand in connection with nominated goods and services. It may also help prevent competitors from adopting confusingly similar branding.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">In simple terms:<\/p>\n\n\n\n<ul class=\"wp-block-list\">\n<li>A business name is an administrative registration.<\/li>\n\n\n\n<li>A trademark is an intellectual property right.<\/li>\n<\/ul>\n\n\n\n<p class=\"wp-block-paragraph\">Many businesses are surprised to discover that securing a company name or domain name does not guarantee trademark protection.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">Before investing heavily into branding, packaging or marketing, it is often wise to consider whether trademark protection should form part of the broader commercial strategy.<\/p>\n\n\n\n<p class=\"wp-block-paragraph\">TRDMARK assists Australian and international businesses with trademark strategy, brand protection and intellectual property matters.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>A business name and a trademark are not the same thing. Registering a business name with ASIC allows a business to trade under that name in Australia. However, it does not automatically provide proprietary rights or prevent others from using a similar name. A trademark is different. A registered trademark provides exclusive rights to use [&hellip;]<\/p>\n","protected":false},"author":1,"featured_media":93,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"tags":[],"class_list":["post-104","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry"],"acf":[],"_links":{"self":[{"href":"https:\/\/trdmark.hyphn.co\/index.php?rest_route=\/wp\/v2\/posts\/104","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/trdmark.hyphn.co\/index.php?rest_route=\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/trdmark.hyphn.co\/index.php?rest_route=\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/trdmark.hyphn.co\/index.php?rest_route=\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/trdmark.hyphn.co\/index.php?rest_route=%2Fwp%2Fv2%2Fcomments&post=104"}],"version-history":[{"count":1,"href":"https:\/\/trdmark.hyphn.co\/index.php?rest_route=\/wp\/v2\/posts\/104\/revisions"}],"predecessor-version":[{"id":105,"href":"https:\/\/trdmark.hyphn.co\/index.php?rest_route=\/wp\/v2\/posts\/104\/revisions\/105"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/trdmark.hyphn.co\/index.php?rest_route=\/wp\/v2\/media\/93"}],"wp:attachment":[{"href":"https:\/\/trdmark.hyphn.co\/index.php?rest_route=%2Fwp%2Fv2%2Fmedia&parent=104"}],"wp:term":[{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/trdmark.hyphn.co\/index.php?rest_route=%2Fwp%2Fv2%2Ftags&post=104"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}