Founded by Joel Hauer in Sydney in 2016, Liquor Loot built one of Australia’s most distinctive online whisky and spirits subscription businesses. A curated selection, a loyal subscriber base, and a brand that grew sharply during the COVID years when at-home drinking became the occasion. The business was acquired by Just Wines in 2024, with the Liquor Loot name continuing under new ownership. TRDMARK worked with the business during its growth years to ensure the brand was properly protected as it scaled.